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Gozos

Brand identity & strategy

Full brand identity for Gozos, a concept for a Venezuelan arepa café in Brooklyn.

The name comes from a simple idea: arepas are pockets full of joy, and joy means gozo in Spanish. That connection became the strategic starting point for the whole identity: joyful, character-led, and built to feel like a fresh, design-forward take for a Venezuelan food staple. Name, mascot, guidelines, and applications all follow from that one idea.

Discipline: Art Direction & Brand Design
Tools: Procreate, Illustrator, Figma, Photoshop

Gozos packaging hero shot 1/3 Hero cream wrap with sticker pattern

Gozos flat-lay packaging sheet with sticker pattern

Gozos branded kraft paper takeout bag

Gozos business card design, full front and back

Gozos iced coffee branded sleeve

Gozos sidewalk A-frame sign

Gozos storefront signage

Gozos café menu design with illustrated icons

Gozos branded crewneck sweatshirt, cream with jalapeño-green ink

Gozos branded t-shirt, back print

Gozos branded t-shirt, front print

see the full brand guidelines

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