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The Wordmark
two punchy syllables, open vowels, built for a custom display mark with bounce that was hand-drawn.
Round, plump, a little inflated. Like biting into an arepa. Bounce in the baseline, closed egg-round counters.
Flat baseline. Clean, geometric, no bounce anywhere. Lost because of the lack of bounce and boldness.
An elegant, swash-heavy script.
Lost because it skewed toward a bakery, not so playful as needed.
A connected, brush-lettered take. Lost because it read as a signature, not a mark that could stand alone.
Color
Type
Report:
Three weights, three jobs. One short specimen line, not the full type page.
The Mascot
Built as line art, not shapes, which is why it never inverts and why the linework alone has to carry the character.
Reads as a human face, not a folded arepa. The perspective makes it difficult for the filling to read as food inside of it.
Reads as generic curly hair, not the arepa's own filling. The wink and tongue survive, but nothing about the shape says food.
Guidelines
Gozos brand guidelines — wordmark construction spread
Gozos brand guidelines — wordmark construction spread
Gozos brand guidelines — logo lockup spread
Gozos brand guidelines — logo lockup spread
Gozos brand guidelines — logo misuse spread
Gozos brand guidelines — logo misuse spread
Gozos brand guidelines — construction and spacing spread
Gozos brand guidelines — construction and spacing spread
Gozos brand guidelines — color palette spread
Gozos brand guidelines — color palette spread
Gozos brand guidelines — contrast and legibility spread
Gozos brand guidelines — contrast and legibility spread
Gozos brand guidelines — logo color usage spread
Gozos brand guidelines — logo color usage spread
Gozos brand guidelines — typography spread
Gozos brand guidelines — typography spread
Gozos brand guidelines — mascot spread
Gozos brand guidelines — mascot spread
Gozos brand guidelines — graphic elements spread
Gozos brand guidelines — graphic elements spread
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