Groups Avatars
Facebook Groups Nicknames lets users post under a custom username and avatar instead of their real name, giving them a Reddit-like identity within a group while keeping their main profile private.
The work received press coverage from TechCrunch, Engadget, and others.
Discipline: Art Direction & Design
Tools: Procreate, Figma, ImagineFlow (Gen AI), Photoshop
Tasked with creating 109 avatars, testing various vector-based styles and Gen AI concepts. Produced a high volume of diverse assets including animals, fruits, and plants.
Ray-Ban–style glasses were built into the direction as a nod to the Meta Ray-Ban smart glasses launch. The choice also added cohesion to the broader Facebook visual system, as the existing anonymity icon used in Groups already features glasses, creating a consistent visual thread across the product.