Stickers & Background Designs

Cultural Moments was a Meta-wide initiative to amplify the platform's cultural relevance by creating visuals, prompts, and templates that invited users to celebrate key moments throughout the year, driving sharing and engagement across apps.

 

As the sole designer on the project, I created a suite of creative assets across 7 cultural moment activations. From initial concepts to final delivery, I explored 256 ideas and shipped 45 stickers, 16 component designs, and 8 Stories background designs.

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Discipline: Art Direction, Illustration & Design

Tools: Procreate, Figma, Illustrator, Photoshop